Origination
Class outline
For this session we
had to read and answer questions about the book. The class was then involved in
a thinking game “Analyzing Patterns/Branding”.
We continued to learn about branding and all it is aspects.
Reading:
“The
Laws of Simplicity: Design, Technology, Business, Life”
John Maeda. Law three: Time.
Quiz Results:
· What is the
major benefit of saving time?
Cut
cost, to be able to do more.
· How do
designers integrate time into their products
Progress bars, timers, casino’s tricks.
· Explain the
relationship between making waiting shorter with making waiting more tolerable.
Tolerable time is created from the
illusion that time is non-existent. Shorter is when you remove or reduce the
problems of shortcuts
· How can you
use your timeline to increase your own efficiency as a designer?
To organize set tasks and business meetings
at times and still be punctual, events/holidays and freetime.
· Briefly
outline an event or activity in which you are adept at time saving?
Whilst I have care of my child for
example: Bed time, going out, etc
· What part of
your design/multimedia process do you need at, in terms of saving time?
Management of task and time.
My notes of Branding
Branding is
collections of images and ideas.
Such images consist of
names, a symbol, slogan and a design scheme. Ideas are usually of the product, way
of life, service or philosophy. Branding creates recognition on the market
through customer experience. Customers trust good brands which were created
with a direct experience with specific product or service through advertising,
design or media commentary. A brand serves to create associations and expectations among
products made
by a producer.
Branding is not.
Branding is not a logo, a
signature or staff uniforms, an in- store collateral. Branding does is not a description
of what the company sells, nor is it an advertising campaign or program.
However this does give life to a brand.
What
makes a brand strong?
The six ‘P’s:
·
Positioning
·
Packaging
·
Promotion
·
Persistence
·
Persuasion
·
Performance
Research:
Betty Boop is a massively merchandised icon
these days but her history from the mid-1930s is amazing. Did you know that is
was the FIRST EVER sex symbol on the animated screen?
“She is a symbol of the Depression era, and
a reminder of the more carefree days of Jazz Age flappers. Her popularity was
drawn largely from adult audiences, and the cartoons, while seemingly surreal,
contained many sexual and psychological elements, particularly in the
"Talkartoon," Minnie the Moocher, featuring Cab Calloway and his orchestra”
– WikiPedia.com
Betty Boop was ridiculous compared to most female
cartoon characters such as mini mouse were childish with their actions. Betty
Boop was much more feminine, wore heels, short dresses, breast. Other female
characters were ‘male-copies’.
Did you know that there was also a lawsuit about the “The
Boop-Oop-A-Doop Girl” due to the striking resemblance to Helen Kane’s character
(In fact she ended up looking like Paramount top-star Clara Brow). Which was
found false due to Mark Fleischer’s confession that it was his and his member’s
imagination that created her.
Refrences:
Wikipedia
http://en.wikipedia.org/wiki/Betty_Boop#As_a_sex_symbol
Google Images
https://www.google.com.au/searchhl=en&biw=1525&bih=692&tbm=isch&sa=1&q=Betty+boop+television&oq=Betty+boop+television&gs_l=img.3...15330.19772.0.20058.15.14.0.0.0.0.887.3310.1j4j1j6-3.9.0...0.0...1c.KF8CVvk9mxY
great work - thanks
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